Idea

To bring these assets to life, we created an extraordinary paper sample book in the guise of a Leica X2 luxury package – made to wrap the camera like an object of desire. But not just any Leica X2: a limited edition deliberately broke with tradition, officially replacing Leica’s iconic leather banderole with “Constellation Jade.”

Result

It's a sensory ceremony, sliding through meticulously crafted layers. Every reveal lands with crisp embossing and graphic depth. Pure eye-candy in slow motion. A subtle design idea had turned a luxury brand into an ambassador for a low interest product, created enormous buzz amongst a design minded target, and ultimately sold paper sample books for €3,900 each. Multiple design & craft awards simply confirm what your fingertips already know.