The Paper Skin
Fedrigoni x Leica Camera
A unique craft story: From packaging material to Leica’s iconic banderole on the Leica X2 Limited Edition Fedrigoni.
Fedrigoni's ’Constellation Jade’ is a beautiful packaging paper with extraordinary material properties, surviving heavy abrasion, withstanding extreme temperatures and resisting aggressive liquids.
Idea
To bring these assets to life, we created an extraordinary paper sample book in the guise of a Leica X2 luxury package – made to wrap the camera like an object of desire. But not just any Leica X2: a limited edition deliberately broke with tradition, officially replacing Leica’s iconic leather banderole with “Constellation Jade.”
Result
It's a sensory ceremony, sliding through meticulously crafted layers. Every reveal lands with crisp embossing and graphic depth. Pure eye-candy in slow motion. A subtle design idea had turned a luxury brand into an ambassador for a low interest product, created enormous buzz amongst a design minded target, and ultimately sold paper sample books for €3,900 each. Multiple design & craft awards simply confirm what your fingertips already know.
Leica X2 Limited Edition Fedrigoni
